DEMAND

Customer relationships are quickly becoming a fundamental competitive asset. You build this asset by customer retention through valued relationships. The growth of loyalty programs like Kroger’s joint relationship with Dunnhumby in the US and TESCO in the UK are tactics that are being used to defend against Wal*Mart and other competitors. The industry is changing to a network relationship versus the old single channel value chains and business models must be built with greater intimacy to sustain competitive advantage. As the industry shifts from cost savings mode, there is a renewed focus on profitable growth as the primary means of creating shareholder value.  New products that meet ever more discerning consumer tastes are driving that profitable growth, based largely on accelerated project life cycles. To keep pace, winning strategies will be founded on a solid Demand proposition, including improved customer insight and aligned operations and customization. This can be attained through the development of deeper relationships with key customers by sharing consumer insight data, enhancing operational efficiency, and tailoring products, services, and delivery systems to customer specifications.

By investing in Demand, you can establish a structure based on customer segments that will:

• Increase revenue growth and competitive advantage
• Keep pace with smarter, more informed customers
• Identify truly profitable customers
• Integrate customer analytics to drive new products and channels
• Create cross-selling and up-selling opportunities
• Improve inventory tracking, management, and availability

Clarkston delivers:

• Strategy
  • Customer Relationship/Intimacy Assessment
  • Information Systems Assessment
  • Customer/Product Segmentation Assessment
  • Customer Scorecarding Assessment
• Process Development
  • Customer Intimacy/Relationship Diagnostic/Improvement
  • Customer Score cards Diagnostic/Improvement
  • Customer Segmentation Process Diagnostic/Improvement
  • Software/Vendor Selection
  • Business Value/Case Development
  • Change Management
  • Organizational Design and Alignment
• Enabling Technologies
  • Customer Relationship Management Systems
  • Enterprise Resource Planning Systems
  • Customer Collaboration Systems
  • Business Intelligence
  • Customer Relationship Management
• Training
  • Instructional Development
  • Training Programs

To learn more about our Demand solution for consumer segments, call us toll free at 1-800-652-4274 or send an email to marketing@clarkstonconsulting.com.